What are Generic Domains?

Generic domain names are valuable because they describe products or services and generally perform better than non generic domain names when it comes to search engine results for the searched keywords.

When people search for a specific product or service and they don’t know the brand they want, they would probably type the product or service they require into Google, for example House Painter, Plumber Sydney, Bodybuilding Supplements, you get the picture.

In fact, Google search comparisons of brands names vs the generic name shows that most people search for products or services and not brands names. This comparison shows that it is a good idea to register a generic domain name to market your business website to optimise search rankings. I would do this in addition to also registering your business name or brand to protect your intellectual property and as a method of brand protection.